1. Whole food nutrition
Shifting consumer values have led more people to seek nutrition from real, high-quality food sources with understandable labels. Because they are minimally processed, freeze-dried foods can be clean ingredients, free from synthetic, artificial, and highly processed materials.
Freeze-dried fruits and vegetables are also real fruits and vegetables, giving brands the ability to make claims based on nutritional value. Van Drunen Farms’ TruServ™ program provides an exclusive method of substantiation that connects our production data and the USDA nutrient database to only our fruit, vegetable and leafy green ingredients.
Consumers’ desire for nutrition from real and understandable sources drives the appeal of verified, whole food serving claims from freeze-dried fruits and vegetables. Reach on-the-go millennial consumers with whole food servings in convenient delivery forms like bars or bites.
2. Closest to the fresh form
Freeze-drying retains nutritional value better than other drying methods, further supporting consumers’ desire for nutrition from whole foods. The process also preserves the actual color and shape of the original raw material, reassuring consumers they are actually getting real fruits and vegetables in their diets. The intense flavor and aroma of freeze-dried ingredients also closely resembles the profile of the raw material.